DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
ABSTRACT: Online marketing, which is also referred to as internet marketing, involves the utilization of intelligent, interactive, and virtual components for the advancement and promotion of business goods and business ventures on the internet. Recently, web-based communication companies have contributed to the advancement and restructuration of major economic divisions including marketing. Being financially-effective, flexible, adaptable and fast and enjoying an extraordinary global reach, internet marketing has achieved various unimaginable incredible gains for businesses. However, this effective, new technique additionally involves building an online marketing system.
In order to develop an online marketing system, a number of programming technologies must be studied and understood. These include multi-tiered architecture, server and client side scripting techniques, implementation technologies such as HTML, CSS and a Server side programming language (such as PHP) and relational databases. This is a project with the objective to develop a basic online marketing system where business goods and ventures can advertise their goods and business ventures and sell seamlessly.